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Home > Last Minute Bid To Reject Activision Blizzard Takeover Blocked

Last Minute Bid To Reject Activision Blizzard Takeover Blocked

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The Bid to Reject the Deal Has Been Denied.

For anyone completely secluded from what’s been happening in the realm of video games, Microsoft has spent over a year trying to purchase Activision. Part of the reason this deal has taken so long is due to an ongoing legal battle in court over possible monopoly claims made by the Federal Trade Commision (FTC) and Sony, a rival company in the same industry.

A Brief History

Despite Microsoft initially making the purchase deal in January 2022, one must go back even further to understand the entire situation. The time in question is 2020, the year Microsoft purchased ZeniMax Media for a whopping $7.5b. Even back then, this deal was considered huge, with so much money being put down. For those unaware of what ZeniMax Media is known for, they are the owners of Bethesda Game Studios, the studio behind both the Fallout and Elder Scrolls series. Their last major release, Fallout 4, sold over 13 million units worldwide. Not to mention the various other game studios that were initially under ZeniMax Media and now belong to Microsoft. Now, Microsoft is trying to buy up Activision/Blizzard, another game developer/publisher. They, however, have an even more impressive portfolio with games like Call of Duty, World of Warcraft, and Diablo. Call of Duty: Modern Warfare II reportedly made $1B in the first ten days of release.

Activision Blizzard

The Monopoly Game

Part of the reason why this deal is such a “huge deal” is because the leading game industry giant and rival to Microsoft, Sony, has been trying to put a stop it. One of the main reasons given by Sony representatives for the appeal is that purchasing Activision would put Microsoft as the owner of the popular first-person shooter Call of Duty. Sony has argued that Call of Duty is so popular that exclusivity to a single console would sway people into buying an Xbox over a PlayStation. As previously mentioned, the most recent entry in the franchise earned $1B in only ten days. The series is certainly popular so Sony’s claims are not too far-fetched. Others claim that Sony is being hypocritical as it has seen profit from employing exclusivity deals with various studios. For example, FromSoftware which created the incredible Elden Ring, developed Bloodborne, which was a PS4 exclusive. While not on the same scale as Call of Duty, Sony has done the same thing with numerous other video games. It’s a classic case of “the pot calling the kettle black” with Sony being guilty of what they’re accusing Microsoft of doing.

A Peaceful conclusion?

As of now, the Microsoft and Activision deal seems likely to go through. This is partially due to evidence provided by Microsoft that maintaining the Call of Duty franchise on multiple consoles would be more financially advantageous to them. To take things a step further, they even made a deal to keep the Call of Duty franchise on PlayStation for ten years. Despite this seemingly good news for the company, Microsoft and Activision /Blizzard have agreed on an extension on the merger deadline until October 2023. Activision/Blizzard’s most recent release, Diablo IV, was released June 5, 2023, and is available on both Playstation and Xbox as well as Windows.

Activision Blizzard

Diablo IV (2023) Official Activision Blizzard Trailer

Source: Dead Talk Live

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A lover of gore and over the top violence, no movie can make my stomach squirm. The only thing better than a bloody death scene is a well choreographed stunt. Whether it be action or horror, if it has blood in it, then I've likely already seen it.