Barbie Runs Warner Bros
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Barbie can do everything. That’s nothing new, but she will soon add another achievement to her long list as Greta Gerwig’s film is set to become Warner Bros’s biggest release ever. Following the iconic doll and her sidekick Ken, the film tackles complex themes such as womanhood and patriarchy in a fun, refreshing way that brings you back to your childhood. It showcases today’s issues through the nostalgic lens of the world’s favorite and most popular toy. The film has grossed $594.8 million in the U.S. and Canada and $745.5 million in outside territories, resulting in a total of $1.34 billion as of August 27, 2023. It became the fastest Warner Bros. film to achieve what it has and beat out Harry Potter and the Deathly Hallows Part 2 as the highest-grossing film they have made.
The film was originally projected to reach $90-125 million during its opening weekend. It ended up making $162 million, obviously exceeding expectations. Adding to the already huge win for Warner Bros., it also became a big win for Greta Gerwig, who became the first solo female director to write and direct a movie that reached this status. The phenomenon of Barbie (2023) truly took the world by storm.
After each week, the movie only seemed to get bigger. It became the biggest first Monday release for Warner Bros. as it grossed $26.2 million. The previous Warner Bros. film that held that title was The Dark Knight, which made $24.6 million at the box office on its first Monday. Barbie did not stop there; on the second Monday at the box office, the film reached $15 million, surpassing Top Gun: Maverick, which grossed $12.4 million. Barbie broke many more records. Almost too many to count.
So here’s a brief rundown: The film had the highest opening for a non-sequel movie and was the biggest film release for a toy-based film, surpassing Toy Story 4, which grossed $120.9 million during its opening weekend. It’s safe to say that with those numbers, Barbie has been and will continue to be a success for Warner Bros. and everyone involved. The witty yet endearing film has made waves across the world and has solidified itself as an iconic staple for generations to come. For those who haven’t had the chance to see it, the movie is still in theaters and will soon be released on Max!
Barbie (2023) Official Warner Bros Trailer