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‘The Marvels’ Hits Rock Bottom

'The Marvels' faced a disappointing opening and even worse domestic run. 'The Marvels' poster.

The MCU Hits a New Low

The Marvels began its theatrical run with the lowest opening of any Marvel Cinematic Universe film. Now, the film has ended its theatrical run while barely cracking $80 million domestically. 

The Only Explosive Event for the Marvels is its Box Office

This week, The Marvels from Marvel Studios and Director Nia DeCosta ended its theatrical run, doing no better than when it started, according to Collider. Having opened to one of the lowest opening weekends in Marvel history, it ended without even hitting $100 million domestically and doing a little better overseas. This puts the film as the lowest of any MCU production by a huge margin. For reference, it was believed that The Marvels would need to make $600 million worldwide to break even, and the previous film had made over a billion dollars. The scale of this failure stands as a dark omen for Marvel’s films.

A Troubled Production and a Troubled Product

In addition to its box office failure, The Marvels has also had a turbulent history and reception. Like many films (especially for Marvel) post-COVID, The Marvels was hit with delays, reshoots, executive meddling, and other pieces of troubled production. This gave the film one of the highest budgets for a Marvel production despite being the shortest. 

"The Marvels" hit a disappointing low.

After its release, The Marvels became one of the worst-reviewed films in the MCU. Criticism was given towards the film’s tone, characterization, and especially the amount of shows needed to understand the film. While the film is not without its redeeming qualities, such as Iman Vellani’s performance, it was still weighed down by its mistakes.

Has Marvel Finally Croaked?

For as bad as The Marvels did at the box office, it is only one of many recent failures from the MCU in recent years. Shows such as Loki Season 2 and Secret Invasion have been critically panned and underperforming compared to earlier shows. Additionally, films such as Quantumania and Love and Thunder have been similar disappointments. 

The Marvel Cinematic Universe, once the pinnacle of box office success, appears to be waning in both quality and popularity. While it isn’t impossible for the once prestigious franchise to make a comeback, Kevin Feige and the rest of Marvel Studios will have to act carefully if they want to keep their hype train rolling along.

"The Marvels" hit a disappointing low.

The Marvels (2023) Official Marvel Studios Trailer

Source: Dead Talk Live

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Elke Simmons' writing portfolio includes contributions to The Laredo Morning Times, Walt Disney World Eyes and Ears, Extinction Rebellion (XR) News/Blog, and Dead Talk News.