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Home > ‘Alien: Romulus’ Makes Remarkable Box Office Success

‘Alien: Romulus’ Makes Remarkable Box Office Success

Alien: Romulus (2024) Official 20th Century Fox Trailer

Strong Marketing Cemented This Film An Instant Hit

Disney and 20th Century Studios’ film Alien: Romulus has been a surprise smash hit, with a $108.2 million global opening—$41.5 million in North America and $66.7 million worldwide.

Unexpected Overseas Takedown

Typically, at this point in the summer, the box office suffers as parents spend more time getting back-to-school supplies at Staples than heading to Regal Cinemas. However, due to a strong marketing campaign, the terrifying Alien franchise addition is taking the world by storm. Deadline reports that the sci-fi film usurped box office control of theaters across China with a revenue of $25.7 million, helping it cinch the honor of the second-highest opening for a movie this year.

Who’s Behind It?

According to 20th Century Studios, Fede Alvarez helms the project as director, with the script penned by his longtime collaborator Rodo Sayagues. Moreover, Dan O’Bannon and Ronald Shusett devised the characters the story is based on. Furthermore, on the producing end, Ridley Scott is back, who was the original tour de force behind the film that started it all: Alien. Additional producers include Michael Pruss (Boston Strangler) and Walter Hill (Alien), with executive producers Fede Alvarez, Elizabeth Cantillon (Charlie’s Angels), Brent O’Connor (Bullet Train), and Tom Moran (Unstoppable.)

Terrifyingly Good Marketing 

People flocked to the theater this past weekend due to the powerful marketing that began earlier this year. Furthermore, when the trailer surfaced in March, it received a staggering 50 million views on its first day, crowning the video supreme on YouTube and X. 

Through the fall, Alien: Romulus should continue to captivate audiences worldwide, affirming its place as a standout release in the film industry this year and how the Alien franchise stands the test of time.

Alien: Romulus is screening in theaters worldwide.

Source: Dead Talk Live

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Source: Dead Talk Live

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Laura is a screenwriter and script consultant based in New York. She has a penchant for absurd comedy and psychological thrillers.

I am an aspiring author living and working out of Honolulu, Hawaii. I received my bachelor's degree in Art History at Westmont College and then pursued a master's in Museum Studies at the University of Hawaii. I am currently working on a few novels, and am thankful for the opportunity to expand my creative writing voice at Dead Talk Live.